Creativity should connect people.
I help brands clarify their direction,
understand cultural trends,
and translate insight into content
that feels real, not forced.
My experience includes: marketing strategy, copywriting, design, and personal business development.
Here are samples of my work.
LA Doña cervecería
Assignment:
Develop brand narratives and content strategies, aligning storytelling with audience behavior and market positioning
Position La Doña as a vibrant community destination and host of culturally significant events
Translate environmental design revamp, menu additions, and seasonal specials with a consistent rhythm of social media posts
Solution:
Audit / Analyze audience behaviors and competitive landscapes to strategize creative direction and messaging within fast-paced digital markets
Development / Build content weekly (written, visual, video) that highlights drinks, food, and events, designed to increase visibility and engagement
Track / Analyze performance data to increase reach, strengthen brand presence, and support sales strategies
social media & marketing
kilkenney kitchen
content strategy & creative execution
Assignment:
Develop brand narratives and content strategies, aligning storytelling with audience behavior and market positioning
Lead creative direction with high quality filming and editing
Engage with client feedback and maintain a consistent posting schedule to attract interest in online cooking classes
Solution:
Create / Film and edit weekly previews and long form videos with a simple, engaging format
Collaborate / Work closely with client to ensure quality messaging and digital presence
Track / Analyze engagement to increase reach and support long-term loyalty and interest audience-client opportunities
Maggie Kilpatrick, owner of KilKenney Kitchen
The Blue Topaz
marketing strategy & graphic design
Assignment:
Continuously create graphics for Instagram to highlight market and event presence and seasonal benefits
Inject business owner’s personality and authenticity into imagery and messaging
Develop ideas for posts and strategies to improve engagement
Solution:
Research / Developed a social media audit of local businesses similar to The Blue Topaz
Collaboration / Meet with business owner to review graphics and ideas for future posts
Execution / Post graphics with engaging captions, hashtags, and seasonal relevance
Target - KNOCK, inc.
FOOD & BEVERAGE
Assignment:
Write copy for endcaps, in-aisle, stanchion spotlights, seasonal manifestos, and more for an effective and pleasant experience for the Target guest
Implement social research for specific trending products while adhering to Target’s established voice
Engage in multiple rounds of client-facing presentations and feedback
Solution:
Guardrails / Aligned copy with social landscape, balancing relevant language with Target’s recognized tone
Collaborate / Worked closely with design and strategy teams to problem-solve for header spacing and optimal in-store understanding of product
Development / Crafted short-form headlines and long-form content to welcome, guide, and inspire guests at Target Food & Beverage
KNOCK, inc.
THOUGHT LEADERSHIP
Assignment:
Write long-form blog post to position KNOCK in the bioeconomy space based on work with previous clients
Adhere to KNOCK’s refined tone and implement specific brand pillars that apply to sustainable goals
Base writing off of market research of the bioeconomy
Solution:
Research / Conducted research about how brands are evolving in the bioeconomy space and how to market the transition to consumers
Guardrails / Adhered to word count constraints and included reliable sources to supplement KNOCK’s branding work
Development / Crafted blog writing to position KNOCK as a forward-thinking partner for sustainable brands and community
Click individual posts to view on Instagram
KNOCK, INC.
SOCIAL CAPTIONS
Assignment:
Write captions to highlight various events and projects to inform KNOCK’s following and beyond
Adhere to KNOCK’s refined digital presence while leveraging conversational tone that’s suitable for social
Acknowledge social trends, research, and team feedback for successful engagement
Solution:
Research / Conducted ongoing social audits to understand current social trends and how KNOCK’s positioning can leverage them
Guardrails / Adhered to short, attention-grabbing copy while working with social team to provide accurate and engaging information
Development / Crafted various captions to align with the goal of the post, whether for a community event, brand partnership, or reel content
Sephora - knock, inc.
“POINTS MULTIPLIER EVENT” PROMOTION
Assignment:
Write promotional copy for Sephora’s September
“Points Multiplier Event” to be delivered through the site app, email, and printAdhere to Sephora’s established tone, suited for their customer audience
Be able to implement feedback from other copywriters and designers to produce unique copy that aligns with Sephora’s voice
Solution:
Research / Referenced past Sephora’s bundles and studied the copy used on their social media and style guide to develop my writing
Guardrails / Implemented short and clear copy to adhere to strict word limits and style
Development / Created several concept headlines, message copy, and banners, and strategized with senior creatives to refine messaging to implement in final creative deliverables
Plato's closet - knock, inc.
“AUGUST PACKAGES”
Assignment:
Compile copy for three packages of various sizes to be posted on social media, including headline, body copy, and captions
Connect to Gen-Z demographic; female, 13-24, with a renew and reclaim passion
Develop written creative concepts with other copywriters and designers to produce unique content that aligns with Plato’s voice
Solution:
Research / Referenced past Plato’s bundles and researched voice in social to guide writing
Guardrails / Implemented hashtags, puns, and a trendy tone to adhere to the voice of Plato’s Closet
Development / Created several concept headlines, body copy, and captions, and strategized with senior creatives to refine messaging to implement in final creative deliverables
Creative Project
“LOVE LETTER TO LONDON”
Assignment:
Choose a KNOCK value to embody with a creative interpretation
Develop assignment through personal experiences and creative process
Align relationship between assignment content and creative abilities within the workplace
Solution:
Brainstorm / Researched KNOCK company values and selected “Be Curious,” which guided thinking towards experiences where I’ve devoted extraordinary curiosity
Development / Reflected on my study abroad semester in London and how to deliver my adventurous outlook
Write / Utilized Microsoft Word to express my love for London while weaving my experiences into an advertising campaign
CHILDREN'S Theatre - knock, inc.
“CURTAIN CALL BALL” THEMES
Assignment:
Project parameters / Write copy for a hypothetical project: Development of three separate themes for Minneapolis Children’s Theatre Company’s fundraiser, celebrating the 10th anniversary of the production
“The Grinch Who Stole Christmas”Develop creative concepts that include research of past Curtain Call Ball themes, which imagine a sophisticated atmosphere inspired by a children’s play
Include whimsical descriptions for environment and tactical considerations to bring the concepts to life
Solution:
Brainstorm / Explored past Curtain Call Ball experience concepts and multiple design resources in order to create a visually imaginative, boundless atmosphere
Collaborate / Shared theme ideas with design partner and implemented inspiration; to develop a proposed color scheme, textures, and overall look and feel
Create / Wrote conceptual copy that leveraged creative freedom, including poems, puns, and immersive language
KNOCK, INC.
“THE GOLDEN LINING”
Assignment:
Develop copy for a reimagined conference booth experience for KNOCK to present to prospective advertising and business clients
Work with entire intern group consisting of strategists, project managers, graphic designers, new business, and other copywriters to propose two different themes
Bring to life new perspectives of the KNOCK values and personality while maintaining legacy successes, like the gold tote bag and punchy messaging
Solution:
Collaborate / Partnered with graphic designer to develop the concept “Golden Lining,” evolving the idea of the recognizable gold tote bag, reimagining it to be representative of the inner shine of the agency
Development / Write a manifesto, headlines, body copy, and quick hits to create a comprehensive story that emphasizes KNOCK’s collaborative, creative, and
future-forward valuesFeedback / Presented the “Golden Lining” creative concept to agency leadership in multiple client-style presentation meetings, receiving feedback on creative and next steps
Institute for rural
partnerships
GRAPHIC DESIGN
Assignment:
Create a lawn sign for members of a rural partnership program in Wisconsin
Adhere to UW-Madison brand style guide for consistency and continuity
Key messages: “Research” and “Rural”
Solution:
Research / Studied the marketplace to understand and determine which partners and businesses would utilize these lawn signs
Creative development / Brainstormed concepts that bring forward the message and uniquely stand out in the rural landscape
Execution / Balanced emphasis on “Research” and “Rural” by varying typeface, using existing UW-Madison icons, fonts, and colors to maintain brand identity
college of agricultural and life sciences
BRAND TEMPLATES
Assignment:
Create a series of digital advertising templates for the College of Agricultural and Life Sciences (CALS) for use in social media and email
Adhere to UW-Madison brand style guide for consistency and continuity
Create a library of 5-8 templates that offer flexibility dependent on digital platform use
Solution:
Research / Familiarized self with CALS social media to maintain brand identity and continuity
Creative development / Brainstormed concepts that utilize type, color, icons, and pictures that create a flexible system of movement and maintain simplicity
Execution / Utilized Adobe programs to deliver a comprehensive toolkit of digital brand assets
College of Agricultural and Life Sciences
Brand Icons
Assignment:
Create a series of brand icons for the College of Agricultural and Life Sciences (CALS) and the Agricultural Research Stations to use in event and social graphics
Adhere to UW-Madison brand style guide for consistency and continuity
Create a library of agricultural-themed icons that offer flexibility dependent on digital platform use
Solution:
Research / Familiarized self with UW icon library to maintain brand identity and continuity
Creative development / Brainstormed concepts with various forms and styles to maintain simplicity
Execution / Utilized Adobe Illustrator to deliver a comprehensive toolkit of digital brand assets
Grow magazine
illustration
Assignment:
Create an illustration that depicts the ecosystem under the snow for Grow, the CALS periodical
Show the interaction between humans and nature
Highlight the animals that live in the subnivium
Solution:
Research / Explored subnivium animals and facts for reference
Creative development / Brainstormed individual winter scenes, such as skiing, a fox, etc.
Execution / Utilized Adobe Illustrator to make drawing come to life
grow magazine
illustration
Assignment:
Create an illustration that depicts the combined use of space for solar energy and agriculture
Keep objective illustration appropriate for Grow
Highlight symbiosis between the crops and insects
Solution:
Research / Studied current agrivoltaic farms for reference
Creative development / Sketched drafts of solar panel fields with animals, cartoon solar panels, and an agrivoltaic farm with human included
Execution / Utilized depth and texture to highlight extensive plot of solar panels and respective rows of agriculture, include a person to show crops are harvestable
Creative Development: Visual Concepts
The daily cardinal
Illustrations
Assignment:
Create illustrations to supplement articles about student life for The Daily Cardinal, an award-winning UW-Madison student newspaper
Freeform topics, editorial art to support stories and reflect student-related articles
Create and submit illustrations by concrete deadline to meet publication calendar
Solution:
Research / Referenced and studied past Daily Cardinal illustrations to understand the relationship between visuals and articles
Creative development / Created concepts that infused the publication brand tone and met the needs of the student culture audience with the following descriptors: contemporary style, humor, youth, and simplicity
Execution / Utilized Adobe Illustrator to quickly create icons with quality and personality to fit the brand essence of the publication
